An integrated approach to expressing brand identity within corporate environments works to compliment an organization’s over-arching communication strategy, creating positive impressions for both visitors and staff alike.
We partnered with Cadillac Fairview to provide wayfinding services for Calgary City Centre. The project included a 34 storey office tower with an underground parkade. To improve the usability of the busy office tower, a digital system was implemented for the elevator. We designed a custom kiosk to seemlessly integrate into the sleek, modern space.
In 1996, TELUS launched its new brand, which initiated a signage project to change existing [signage and wayfinding] throughout all applicable TELUS facilities. The Cygnus team was congratulated as they met the challenges ‘head-on’ and helped to make this a very successful project.— Randy Tanner, TELUS